Vince McMahon’s XFL has signed a multiyear deal with Genius Sports that’s designed to protect the fledgling football league from improper sports betting.
London-based Genius Sports, which has similar partnerships with golf’s PGA Tour and soccer’s English Premier League, will help the XFL build a so-called integrity program to guard against fixed games. As part of that, Genius, owned by private equity firm Apax Partners, will offer around-the-clock monitoring of pregame and live betting markets to detect unusual activity.
The eight-team XFL begins play in February, shortly after the NFL’s Super Bowl, with a championship game in late April. The parties didn’t disclose terms of the monitoring deal.
Less than two years after the Supreme Court lifted a ban on sports betting, 19 states and the District of Columbia have passed laws that allow it. Gambling experts say the U.S. will soon become the biggest legal sports-betting market in the world.
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